Manager, Marketing

Role

The Marketing Manager oversees CED’s marketing department staff. He/she ensures the team is effectively promoting CED and its merchandise targets the correct and appropriate audience in their campaigns, keeps their teams motivated, and encourages creativity and innovation.

Key Accountabilities

• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Prepare the write-up and content of all marketing materials, brochures, profiles, etc.
• Prepare and develop a marketing yearly budget along with the marketing plan.
• Develop the overall marketing events calendar.
• Work with the creative designer to come up with design ideas, advertising copy, graphic designs, brochures, profiles, and other promotional materials.
• Prepare advertising stuff for online portals, newspapers, and other sources.
• Conduct the online and print marketing campaigns.
• Design the booklet and RFP documents based on the technical specifications.
• Prepare for fairs and workshops (presentations, brochures, etc.)
• Build strategic relationships and collaborate with key industry players, agencies, and vendors.
• Oversee and approve marketing material and hard copy brochures.

Strategy & Business Planning

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
• Develop, produce, and deliver projects from proposal right up to delivery.
• Deliver events on time, within budget, that meet (and hopefully exceed) expectations.
• Set, communicate, and maintain timelines and priorities on every project.
• Travel to onsite inspections and project managing events.
• Track marketing strategy results closely and create detailed reports with data analysis and other feedback
• Perform any additional tasks as requested according to the company’s policies and procedures.

Budget & Plans

Policies , systems processes & procedures

HSE & Risk Management

Change Management

Continuous Improvements

People management

Working Conditions

Necessary Experience

• 10-15 years of related experience, previous experience in real estate is a must.

Education Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or equivalent.

Competencies