Section Head, Digital Marketing

Role

The Digital Marketing Section Head will design and oversee all aspects of digital marketing department including marketing database, email shots, and display advertising campaigns.

Key Accountabilities

• Plan and monitor the ongoing company presence on social  media platforms (Instagram, Facebook etc.)
• Launch optimized online adverts through SEO, SEM, Google AdWords, LinkedIn, Facebook etc. to increase company and brand awareness
• Prepare marketing promotional campaigns and organize their distribution through various digital channels
• Provide creative ideas for content marketing and update website and mobile app
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with social media and media buying agencies and vendors
• Prepare accurate reports on digital marketing campaign’s overall performance.
• Identify the latest trends and technologies affecting real estate industry.
• Evaluate important metrics that affect website and mobile app traffic, service quotas, and target audience.
• Oversee and manage all contests, giveaways, and other digital projects.
• Prepare monthly/ yearly strategy for all types of digital content.
• Monitor the leads count and performance by-weekly (campaigns, organic, website & Mobile App)
• Track and update the media spending budget on monthly basis.
• Handel the social media coverage of the company events.
• Perform any additional task as requested.

Strategy & Business Planning

Budget & Plans

Policies , systems processes & procedures

HSE & Risk Management

Change Management

Continuous Improvements

People management

Working Conditions

Necessary Experience

• 7 - 12 years of related experience, preferably in the real estate field.
• In-depth knowledge of various social media platforms, best practices, and website analytics.

Education Requirements

Bachelor’s degree in Marketing or related or equivalent

Competencies